Differentiation with a Favicon

Last week was another week of firsts for Achieve Marketing! Well maybe just one first! I have a favicon. Yep, I asked my web designer, John at Connectit about it and he installed it on Friday.

I am quite disorganised when it comes to my favourite websites or bookmarks. I don’t file them in folders (it’s on the to-do list). I merely have a long list and at this stage I know their relative position on the bookmark listing!

But some just stand out more than others – and it’s those that have a favicon.

A favicon according to wikipedia is short for a favourites icon. It is that little 16×16 pixel square icon that is associated with a particular website, the one that you see to the left of the web address.

I counted over 50 bookmarks on my list and only 13 had favicons. They are great ways to make your site stand out from the crowd – no more blue-ish box for me.

They also help to build your brand – if you have an image associated with your website on the address bar, then your viewer is soaking it up and drinking in your brand at another level.