eCommerce Position Available in Dundalk

I got talking with my friend Lindsay Browning who has been hired to fill this great position in Dundalk. Usually I don’t post job offerings like this – I tend to keep them in the ‘SMEs are still hiring‘ section of Good News Thursday.

However, it is such a good job that it might just suit some of you readers out there – so if you’re interested in finding out more or talking to Lindsay, just drop Lindsay a mail at browninglindsay (at) hotmail (dot).com

The best of luck!

Director of Ecommerce

Summary: As Director of Ecommerce you will strategically manage all online sales initiatives in order to drive profitable incremental sales while exceeding budgeted revenue and customer acquisition targets.

This position requires excellent strategic thinking in all marketing disciplines to ensure that we are investing in the areas most likely to return the highest ROI for our advertising dollar in the long term by creating and executing a fully integrated online marketing program.

This includes the ability to thoroughly understand web analytics, across multiple brands and microsites, and use those results to properly manage the total online experience including; conversion rates, check out success, Email campaigns, web promotions and rules based marketing.

You will be championing the development and deployment of a new and improved customer web experience. In this role, you will envision the strategy, define requirements, and drive process change and the rollout of the new web platform. You must create partnerships across the business, and particularly with Information Technology.

You must also continually search for new creative ways of increasing response and conversion rates for all online media and act as the National Pen online champion by always pushing to improve the overall web experience. This includes identifying external best practices for benchmarking and improving our results.

Supervisory Responsibilities:

Directly supervises the Ecommerce Department and carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education, Experience and Skills:

B.A. in marketing or related field plus a minimum of 4-5 years of hands-on Ecommerce management experience in a highly transaction, direct response environment generating annual sales of at least €6.5m

• Strong quantitative and analytical skills with exceptional web analytics and reporting capabilities, and the desire to delve into data.

• Thorough understanding of Rules Based Marketing and customer contact strategy techniques.

• Strong creative skills with a good eye for design and copy.

• Exceptional communication skills and able to effectively communicate results, successes and improvement strategies to senior management team

• Organized with a strong sense of urgency

• Proven knowledge of site structure, navigation, page construction, content, keyword list development techniques, spiders, and link-building strategies.

• Proven track record in growing web traffic with experience developing a personalized web experience to drive higher traffic and conversion.

• Experienced with Search Engine Optimization initiatives including the management of relationships with paid search vendors and improvement of natural search through site design

• Experienced in Email Marketing including email address acquisition, determining the optimum schedule of Email campaigns, and testing email designs and offers.

• Familiar with social marketing campaigns and able to gain positive exposure on external social media sites, such as Twitter, Facebook, MySpace, etc.

• Able to manage data feed programs supporting 3rd party affiliate search engines and shopping sites with daily product, inventory, and pricing updates.

• Hands on experience maintaining pricing, images, text, and content on web sites

• Good understanding of ecommerce infrastructural technologies, web site development, reporting, email campaigning and requirements analysis. Prior experience working directly with developers.

Experience with Scene 7 imaging strongly preferred.

Why not contact Lindsay on the above email address to find out more?