Monday Makeover: Birds Eye Salmon Fish Fingers

Usually the Monday Makeover is a text based makeover, given that I’m a copy-writer. However, I’m also a marketer and I have to say that I really like the Birds Eye Salmon Fish Finger ad.

I think that the guys who created it did a really good makeover job on advertising the trusty, reliable (dare I say boring) fish finger. Firstly, one must thank the Birds Eye product team for coming up with the slightly posher version of the fish finger. But let’s face it, coming up with an ad to promote it wouldn’t necessarily have been the easiest task of all.

And okay, the guys went back to basics - ‘inneundo sell’s’ but this ad does what it’s supposed to do - get people’s attention to the product.

Watch it HERE: Birds Eye Salmon Fish Finger Ad.

Some people do not like this ad - I’ve searched on the Internet and some people really dislike it. But TV ads are supposed to entertain as well as promote a product. I’d bet if you did a brief survey, the majority of TV ad watchers (I’ll discount the Skyplus people who fast forward the ads!), will tell you that there is a new fish finger. This ad promotes a new version of an old product in a completely different way.

It’s cheeky with its M&S-esque sultry voice but it’s also a good production - that two second wait before the two other fish fingers faint is classic TV.

Say what you may - but Birds Eye Fish Fingers has definitely had a makeover!

Have your say - what do you think of this ad?