Thesaurus Tuesday: Despite

This past summer I’ve been helping, or should I say trying to help a friend with her thesis. I’ve played the role of the proof-reader, examining what certain sections are all about, prodding and probing to make sure the thesis is a great document.

It has reminded me of my own time doing my thesis - Relationship Marketing in the Airline Industry.

One word that I kept using over and over was ‘despite‘. The word was used quite extensively in the Literature Review, as back in 2002, relationship marketing was a topical subject. Some academics advocated it while others waved it off as a fad.

Not wanting to use the word ‘despite’ over and over, I had to come up with a few alternatives:

Tuesday Thesaurus Word:

Despite

Suggested alternatives

• Notwithstanding (my personal favourite)
• Even though
• In defiance of
• In defence of
• Undettered by

Thesaurus in Action:
Despite the paramedic’s best efforts of resusitication on the scene, the casualty passed away.

Even though the paramedic did his best on the scene, the casualty passed away.

or

Despite a  perceived link between loyalty and profitablity, a profitable customer may not be a loyal one.

Nothwithstanding the perceived link between loyalty and profitability, a profitable customer may not be a loyal one.

***Ends***