I love Shoes, therefore I am in love with Shoeisms
April 8, 2010
4:22 pm
Denise Fay
General Marketing, Marketing advice, Networking, strategic marketing
Last Wednesday, I had the opportunity to hear Veronica Canning speak at a networking event and you know what, everytime I hear her, I learn something different.
She is engaging, entertaining and enthralling. I could listen to her all day, every day. On this speaking occasion, she shared with us her Personal Brand Success Programme which is a five step model.
Shoeism - Personal Brand Success Programme
This five step model makes sense - yet many of us don’t follow it as unfortunately common sense is not so common! The five points are Veronica’s five points - the sub-information is my personal take on Veronica’s words of wisdom.
1. Act Strategically
I’m a marketing consultant so I always tell my clients to think strategically. My constant advice is that marketing should not be done on an ad-hoc basis but should always be part of an overall plan.
Veronica applies this same logic to your brand - you as your brand should act strategically. Ask yourself before you do or say anything - “Does this help my personal brand?” If not…don’t do it!
2. Make your Message Match the Messenger
Be consistent with your brand. If you are a fun, quirky person, then don’t have a corporate banal brand. You are not representing yourself in the correct way.
3. Get Out of your Own Way
This was one of my favourite points. How many times do we get in our own way? Have you ever used phrases such as:
Go on - be honest. If you say any of these (and more!), then you are in your own way. Veronica is a big believer in this. We are our own worst enemy and as successful women (and men) that has to change to move forward.
4. Benchmark against the Best
Look at who is the best in your industry and benchmark yourself against them. Ask yourself what skills or talents do they have that you don’t? What can you learn from them?
If you benchmark yourself against the best, then you will find ways in which to improve yourself. And self improvement is a constant in today’s environment.
5. Fake It until you Make It
If you don’t have an office in Dublin 2 or 4, then meet in a Dublin 2 or 4 hotel. If you’re travelling somewhere, hire a porsche or jaguar. There are ways where you can fake it without breaking you or your bank. Once you have self-belief and the right skills, then fake things before you make it. Take control of your own destiny.
Again, this is my take on Veronica’s five step model. If you want help with your personal brand, contact Veronica directly - she will do an audit of your brand and work with you on a one to one basis.
The Shoeism Book
Veronica has recently written a book called Shoeisms: Working Woman’s Guide to Take Control and Be the Sassy, Successful Woman You Know You Can Be. The world has changed and finding your role in the world as a powerful woman just got more difficult. Shoeisms will enable you to think independently and to carve out your own destiny.
I hope to bring you a review of the book later in the month but all you sassy ladies are recommended to check it out - www.shoeisms.ie