13 Reasons to Blog
May 31, 2010 10:14 pm Marketing advice, copy-writingBack in January, I posed the question to the blogosphere - ‘Why do you blog?’ as I wanted a client to start blogging. Everytime I talked with her, I discovered new levels to her fountain of knowledge. I thought she should share that knowledge with others.
Whenever I brought up the blogging topic, she always asked me the same question:
“But Denise, why should I blog? Why do you blog?“
I blog because I have ideas to share, to build credibility and to engage with the community around me. The very same reason that she should blog. 
So to get extra help to persuade her, I asked my fellow bloggers and got some great comments. You can catch the entire comments HERE so I’m paraphrasing.
Reasons to Blog
These are the main reasons that I saw when reading the comments of fellow bloggers. They are in no particular order of importance:
- Own my own little piece of the internet
- It’s a good way to force me to pursue my interest in writing
- Gain a superior understanding of the topics/subject when it’s written down
- For the joy of writing, learning and sharing
- Others may benefit from my articles
- Aid SEO
- Help establish me/my company as industry experts on a topic
- Share observations or thoughts on the way people/companies do things
- Recount a story from from recent travels
- Advise companies/people on things they could do differently that I’ve seen elsewhere
- Act as a FAQ site/repository of information
- Provide my thoughts on a range of business/technical topics which can be accessed reasonably accessible way.
- Another way to help others
So in summary, people blog to:
- Help others
- Get higher rankings on search engines
- Gain clarity in their own mind on a particular topic
- Make use of the instantness of the medium
A caveat - or indeed follow up question.
Most of the people that I spoke with said that they don’t blog regularly enough.
So, how much is regular enough?
June 3rd, 2010 at 3:38 pm
I think you need to be blogging at least once a week, especially if you are tying it in to other social networking tools like Twitter or LinkedIn. It also gives people reasons to come back.
June 8th, 2010 at 12:28 pm
Thanks Ken for your opinion. While once a week seems like hardly any time, it’s a hard challenge, isn’t it?
August 9th, 2010 at 12:30 pm
Denise, love your blogs, as they seem real, as I have had to force myself to read same, in order to gain confidence to write same!
In any case, the biggest challenge I find is on the social media end, you know, how and which to use, how often to log on, what to “tweet” about, and which is more beneficial to my business. Now, I have been fortunate enough to come accross to come accross people like Fiona Ashe who wrote a report for me after reviewing my business, and website.
This, I am working to implement currently!
Best wishes,
Geraldine.