Have you your telephone sales script ready?

I spoke with a client today. We are working on a flyer and a new brochure for his new business. I can say this as I said it to my client but I felt his words were a bit stiff.

So I called him up and suggested a role play. I was the potential client, he was the salesman.

The reason why the words on his flyer and brochure were stiff was because he was stiff on the phone. He didn’t have a script ready, didn’t immediately tell me what the benefits were and stumbled along the call with no clear goals and most certainly didn’t ask for the sale.

Yet when I speak with him about his business and its potential, he gets energised. He just needs to transfer that energy into a script and practice, practice, practice.

My question to you, this Wednesday morning, is this:

Are you ready to sell when the phone rings?