Email Fails And Why It’s So Important To Get Email Communication Right

Email Marketing, copy-writing No Comments

Over the past number of weeks, our director, Denise Fay, has been interviewed in the Irish media on email etiquette an the importance of getting email communication right. Research has shown that with human communication, only 7% is the actual words that are spoken or written; 93% of communication is non-verbal. This is one of the main reasons why email, as a mode of communication, can be tricky and needs to be managed correctly.

In an article that she wrote exclusively for, the international, business advice community and online publication, she talks about the rules to avoid negative press and what to do if you inadvertently send a bad email.

Find out more about why it’s important to get email communication right. offers free four week email marketing course

Email Marketing, Internet Marketing No Comments

Alan & Mary at have condensed their workshop material into four week email marketing course. It’s a great opportunity to learn the basics.

What you will get is four emails. One a week for four weeks. Each email will guide you through the process of:

  • Getting started - The basics.
  • Where to get subscribers and permission.
  • Content - What to write about and where to get it.
  • Design.
  • Managing your subscribers.
  • Sending and tracking what interests your readers.

Sign up at

Next course starts on Monday 13th of july.