March 31, 2009
General Marketing, Segmentation
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I’ve been doing strategic marketing for a restaurant client and naturally undertook some research on the restaurant industry.
So far, in my research, I have found 54, that is FIFTY FOUR types of restaurant in this country of ours. I’m pretty sure that there are more and I’ll be looking for all the readers help on this. Can you believe it?
In case you didn’t know what they are - I’ve made a list. And if anyone can tell me the difference between Modern English and Modern British, then I’ll buy that person a coffee!!!
The 55 (and counting) restaurant classifications are:
A
B
- Bistro
- Breakfast
- Brasserie
C
- Cafe
- Cajun
- Californian
- Caribbean
- Casual Dining
- Chicken
- Chilean
- Chinese
- Classic
- Contemporary
- Continental
- Creole
- Cuban
E
F
- Family Dining
- Filipino
- Fine Dining
- Fish
- French
G
I
- Indian
- Indonesian
- International
- Irish
- Italian
J
L
M
- Malaysian
- Mediterranean
- Mexican
- Modern British
- Modern English
- Modern European
- Modern French
- Modern Irish
- Moroccan
N
P
- Pakistani
- Portugese
- Pub Restaurant
R
S
- Scandanavian
- Seafood
- Spanish
- Steak
- Swedish
- Swiss
T
V
54 and counting…..
September 23, 2008
Internet Marketing, Segmentation
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I wrote this in May and thought that it is relevant now except for the timing of the band - especially as I hope to send the Achieve Marketing ezine out next week.
What do Bruce Springsteen, Boyzone and Linkin Park have in common? Answers on a postcard please as I’m still trying to figure that out!
I got an email from a wonderful ticketing organisation which reminded me about a concert I was going to - The Boss, Bruce Springsteen. The email had upcoming events that I might enjoy. They included Boyzone and Linkin Park.
I’m not sure why they thought I’d enjoy these particular bands. Is it because I like bands? Is it because I like bands that are made up of boys/men?
I’m still not sure why you would put Boyzone and Linkin Park in the same genre as Bruce Springsteen.
However, it got me thinking as I’m at the final stages in sending out the first Achieve Marketing Success Newsletter (I was thinking about it May! - it’s all about action in marketing too).
When creating emails or email newsletters, are we, as information providers, really speaking to what interests our audience?
I can tell you categorically that I am not interested in Boyzone yet I received an email suggesting that I might enjoy them. I think that I was segmented in a way that doesn’t suit me. The email wasn’t speaking to me.
I obviously filled in a form upon sign up but it may not be true today. I haven’t been reminded to update it or haven’t been asked if my preferences are still the same.
Failing to target a message at the right person at the right time can automatically kill a message. The delete button is hit straightaway and the message is dead in the water.
As I take my first steps into email newslettering, I’m going to put processes in place to define and segment my email listing. Then I’ll tune the message so that it is interesting to the target market.
In fact, I think I’ll apply my own SPIN formula to it. I’ll set objectives to target specific audiences with specific messages and I’ll put plans in place to fulfill these objectives. I’ll implement several different lists to ensure that all my audiences gets value from the ezine and I’ll nurture the results and feedback my audience will give me.
I’ll keep you informed of how I get on with the email newsletter so that all you information providers can SPIN your own newsletter.
Oh and by the way, Bruce rocked..even if he didn’t play The River