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	<title>Marketing Musings by Achieve Marketing</title>
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	<link>http://www.achievemarketing.ie/blog</link>
	<description>Marketing and Business Musings</description>
	<pubDate>Mon, 09 Apr 2012 21:28:31 +0000</pubDate>
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		<title>What do Jedward &#038; Richard Branson have in common?</title>
		<link>http://www.achievemarketing.ie/blog/2012/04/what-do-jedward-richard-branson-have-in-common/</link>
		<comments>http://www.achievemarketing.ie/blog/2012/04/what-do-jedward-richard-branson-have-in-common/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 21:28:31 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=431</guid>
		<description><![CDATA[They are not boring! Jedward and Richard Branson are not afraid to do  something different that cuts through the clutter and gets them  recognised. Both are incredibly successful and over the past year,  Jedward have become a household name in Ireland and the UK.
John &#38; Edward are making a real name for [...]]]></description>
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		<title>Viral marketing or not? You decide</title>
		<link>http://www.achievemarketing.ie/blog/2012/02/viral-marketing-or-not-you-decide/</link>
		<comments>http://www.achievemarketing.ie/blog/2012/02/viral-marketing-or-not-you-decide/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 23:29:18 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=423</guid>
		<description><![CDATA[This week an advert appeared above Des Kelly furniture shop in Phibsboro, a suburb of Dublin.

One of my students brought it up in class as coincidentally we were talking about the fourth marketing  &#8216;P&#8217; - promotion. And of course, advertising is one element of the promotional mix.
It caught our attention for a number of reasons:
1. [...]]]></description>
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		<item>
		<title>IdeaFest - Turning Northern Ireland into a Start-up Powerhouse</title>
		<link>http://www.achievemarketing.ie/blog/2012/01/ideafest-turning-northern-ireland-into-a-start-up-powerhouse/</link>
		<comments>http://www.achievemarketing.ie/blog/2012/01/ideafest-turning-northern-ireland-into-a-start-up-powerhouse/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 21:34:10 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[ideafest]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=420</guid>
		<description><![CDATA[We were invited to an open unconference to  build a community driven solution to turn Northern Ireland into a  start-up powerhouse.
Unfortunately, we can’t attend but thought  the next best thing was to tell our friends and followers about it (just  incase you didn’t see it before this).
The email caught our attention [...]]]></description>
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		<item>
		<title>Rebranding Drogheda&#8230;.Local Heroes Style</title>
		<link>http://www.achievemarketing.ie/blog/2011/11/rebranding-droghedalocal-heroes-style/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/11/rebranding-droghedalocal-heroes-style/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 21:52:34 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Drogheda]]></category>

		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[local heroes]]></category>

		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=416</guid>
		<description><![CDATA[Our MD, Denise Fay posted this blog about the Local Heroes - A Town Fights Back earlier on Working Words by Denise Fay but we thought it was very much a marketing post.
Rebranding a Town&#8230;.Local Heroes Style

A company&#8217;s brand is more than a logo. It&#8217;s a story; it&#8217;s a process that enables you to stand [...]]]></description>
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		<title>31 days to write better copy scoops APEX 2011 Award</title>
		<link>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 21:07:29 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=411</guid>
		<description><![CDATA[
The blogging series, 31 days to write better copy, won a coveted APEX 2011 Award for Publication Excellence.
]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/feed/</wfw:commentRss>
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		<item>
		<title></title>
		<link>http://www.achievemarketing.ie/blog/2011/07/409/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/07/409/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 20:47:45 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=409</guid>
		<description><![CDATA[
Cash is King. Long live the King.
Use the resources you have to hand to promote your business
As  a marketing communications consultant, I&#8217;m out and about talking  to businesses like yourself.  Some are cutting back on marketing because  they believe that they can&#8217;t  afford it. This is alarming for two  [...]]]></description>
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		</item>
		<item>
		<title>Announcing &#8216;31 Days to Write Better Copy&#8217;</title>
		<link>http://www.achievemarketing.ie/blog/2010/10/announcing-31-days-to-write-better-copy/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/10/announcing-31-days-to-write-better-copy/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 22:46:02 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[copy-writing]]></category>

		<category><![CDATA[31 Days to Write Better Copy]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=407</guid>
		<description><![CDATA[I&#8217;m delighted to announce a new free programme aimed at business owners who want to write more effectively. The more I think about it, the more I am sure that copy-writing is the hidden secret to marketing success. Words are everywhere and we often take them for granted. That&#8217;s why I thought, with the last [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/10/announcing-31-days-to-write-better-copy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>31 Days to Write Better Copy - The Challenge Starts 1 Oct 2010</title>
		<link>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 13:26:46 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[copy-writing]]></category>

		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=404</guid>
		<description><![CDATA[Over at our sister agency - www.denisefay.com - they&#8217;re setting a challenge. A challenge to help you write better copy or content (whichever way you describe it).
Learn to write better copy – whether it’s your brochures, your website, your blog, your enewsletter, anything that you hand out to your prospects and customers.
The 31 day challenge [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Business Cards - How many do you hand out?</title>
		<link>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 20:18:42 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Networking]]></category>

		<category><![CDATA[business cards]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=401</guid>
		<description><![CDATA[I&#8217;ve been thinking about this topic for a while. I read an article today and it made me put my fingers to the keyboard.

Simply put: Do you hand out your business card willy-nilly or hold onto them and give them out to qualified people?
The printing companies out there will say, shout even, that you hand [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Saying the Same Thing Differently</title>
		<link>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 08:45:34 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[copy-writing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=396</guid>
		<description><![CDATA[I received an email from my colleague, Peter Donnelly at Mustang Leadership. He sends a Thought for Friday (on a Friday obviously!). I loved it, especially as a copywriter, it is all about emotional direct response. But I also loved it for the story that it is.
Take two mins and have a read:
Saying the Same [...]]]></description>
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