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	<title>Marketing Musings by Achieve Marketing</title>
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	<link>http://www.achievemarketing.ie/blog</link>
	<description>Marketing and Business Musings</description>
	<pubDate>Wed, 25 Jan 2012 21:34:10 +0000</pubDate>
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		<title>IdeaFest - Turning Northern Ireland into a Start-up Powerhouse</title>
		<link>http://www.achievemarketing.ie/blog/2012/01/ideafest-turning-northern-ireland-into-a-start-up-powerhouse/</link>
		<comments>http://www.achievemarketing.ie/blog/2012/01/ideafest-turning-northern-ireland-into-a-start-up-powerhouse/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 21:34:10 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[ideafest]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=420</guid>
		<description><![CDATA[We were invited to an open unconference to  build a community driven solution to turn Northern Ireland into a  start-up powerhouse.
Unfortunately, we can’t attend but thought  the next best thing was to tell our friends and followers about it (just  incase you didn’t see it before this).
The email caught our attention [...]]]></description>
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		<title>Rebranding Drogheda&#8230;.Local Heroes Style</title>
		<link>http://www.achievemarketing.ie/blog/2011/11/rebranding-droghedalocal-heroes-style/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/11/rebranding-droghedalocal-heroes-style/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 21:52:34 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Drogheda]]></category>

		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[local heroes]]></category>

		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=416</guid>
		<description><![CDATA[Our MD, Denise Fay posted this blog about the Local Heroes - A Town Fights Back earlier on Working Words by Denise Fay but we thought it was very much a marketing post.
Rebranding a Town&#8230;.Local Heroes Style

A company&#8217;s brand is more than a logo. It&#8217;s a story; it&#8217;s a process that enables you to stand [...]]]></description>
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		<item>
		<title>31 days to write better copy scoops APEX 2011 Award</title>
		<link>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 21:07:29 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=411</guid>
		<description><![CDATA[
The blogging series, 31 days to write better copy, won a coveted APEX 2011 Award for Publication Excellence.
]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2011/07/31-days-to-write-better-copy-scoops-apex-2011-award/feed/</wfw:commentRss>
		</item>
		<item>
		<title></title>
		<link>http://www.achievemarketing.ie/blog/2011/07/409/</link>
		<comments>http://www.achievemarketing.ie/blog/2011/07/409/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 20:47:45 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=409</guid>
		<description><![CDATA[
Cash is King. Long live the King.
Use the resources you have to hand to promote your business
As  a marketing communications consultant, I&#8217;m out and about talking  to businesses like yourself.  Some are cutting back on marketing because  they believe that they can&#8217;t  afford it. This is alarming for two  [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2011/07/409/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Announcing &#8216;31 Days to Write Better Copy&#8217;</title>
		<link>http://www.achievemarketing.ie/blog/2010/10/announcing-31-days-to-write-better-copy/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/10/announcing-31-days-to-write-better-copy/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 22:46:02 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[copy-writing]]></category>

		<category><![CDATA[31 Days to Write Better Copy]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=407</guid>
		<description><![CDATA[I&#8217;m delighted to announce a new free programme aimed at business owners who want to write more effectively. The more I think about it, the more I am sure that copy-writing is the hidden secret to marketing success. Words are everywhere and we often take them for granted. That&#8217;s why I thought, with the last [...]]]></description>
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		</item>
		<item>
		<title>31 Days to Write Better Copy - The Challenge Starts 1 Oct 2010</title>
		<link>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 13:26:46 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[copy-writing]]></category>

		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=404</guid>
		<description><![CDATA[Over at our sister agency - www.denisefay.com - they&#8217;re setting a challenge. A challenge to help you write better copy or content (whichever way you describe it).
Learn to write better copy – whether it’s your brochures, your website, your blog, your enewsletter, anything that you hand out to your prospects and customers.
The 31 day challenge [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/09/31-days-to-write-better-copy-the-challenge-starts-1-oct-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Business Cards - How many do you hand out?</title>
		<link>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 20:18:42 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Networking]]></category>

		<category><![CDATA[business cards]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=401</guid>
		<description><![CDATA[I&#8217;ve been thinking about this topic for a while. I read an article today and it made me put my fingers to the keyboard.

Simply put: Do you hand out your business card willy-nilly or hold onto them and give them out to qualified people?
The printing companies out there will say, shout even, that you hand [...]]]></description>
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		</item>
		<item>
		<title>Saying the Same Thing Differently</title>
		<link>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 08:45:34 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[copy-writing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=396</guid>
		<description><![CDATA[I received an email from my colleague, Peter Donnelly at Mustang Leadership. He sends a Thought for Friday (on a Friday obviously!). I loved it, especially as a copywriter, it is all about emotional direct response. But I also loved it for the story that it is.
Take two mins and have a read:
Saying the Same [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Have you your telephone sales script ready?</title>
		<link>http://www.achievemarketing.ie/blog/2010/07/have-you-your-telephone-sales-script-ready/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/07/have-you-your-telephone-sales-script-ready/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 08:49:14 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[copy-writing]]></category>

		<category><![CDATA[sales script]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=394</guid>
		<description><![CDATA[I spoke with a client today. We are working on a flyer and a new brochure for his new business. I can say this as I said it to my client but I felt his words were a bit stiff.
So I called him up and suggested a role play. I was the potential client, he [...]]]></description>
		<wfw:commentRss>http://www.achievemarketing.ie/blog/2010/07/have-you-your-telephone-sales-script-ready/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is your staff helping or hindering your brand?</title>
		<link>http://www.achievemarketing.ie/blog/2010/07/is-your-staff-helping-or-hindering-your-brand/</link>
		<comments>http://www.achievemarketing.ie/blog/2010/07/is-your-staff-helping-or-hindering-your-brand/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:30:25 +0000</pubDate>
		<dc:creator>Denise Fay</dc:creator>
		
		<category><![CDATA[Customer Care]]></category>

		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.achievemarketing.ie/blog/?p=391</guid>
		<description><![CDATA[Just a quick note to tell you about my recent trip to one of the more elite jewellers in Dublin which reminded me that your company&#8217;s representatives have a huge amount to do with your company brand.
Background: My sister bought me a lovely bracelet on my wedding day. She wanted to give me something from [...]]]></description>
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