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	<title>Marketing Musings by Achieve Marketing</title>
	<link>http://www.achievemarketing.ie/blog</link>
	<description>Marketing and Business Musings</description>
	<lastBuildDate>Wed, 04 Aug 2010 20:18:42 +0000</lastBuildDate>
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		<title>Business Cards - How many do you hand out?</title>
		<description><![CDATA[I&#8217;ve been thinking about this topic for a while. I read an article today and it made me put my fingers to the keyboard.

Simply put: Do you hand out your business card willy-nilly or hold onto them and give them out to qualified people?
The printing companies out there will say, shout even, that you hand [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/08/business-cards-how-many-do-you-hand-out/</link>
			</item>
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		<title>Saying the Same Thing Differently</title>
		<description><![CDATA[I received an email from my colleague, Peter Donnelly at Mustang Leadership. He sends a Thought for Friday (on a Friday obviously!). I loved it, especially as a copywriter, it is all about emotional direct response. But I also loved it for the story that it is.
Take two mins and have a read:
Saying the Same [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/07/saying-the-same-thing-differently/</link>
			</item>
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		<title>Have you your telephone sales script ready?</title>
		<description><![CDATA[I spoke with a client today. We are working on a flyer and a new brochure for his new business. I can say this as I said it to my client but I felt his words were a bit stiff.
So I called him up and suggested a role play. I was the potential client, he [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/07/have-you-your-telephone-sales-script-ready/</link>
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		<title>Is your staff helping or hindering your brand?</title>
		<description><![CDATA[Just a quick note to tell you about my recent trip to one of the more elite jewellers in Dublin which reminded me that your company&#8217;s representatives have a huge amount to do with your company brand.
Background: My sister bought me a lovely bracelet on my wedding day. She wanted to give me something from [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/07/is-your-staff-helping-or-hindering-your-brand/</link>
			</item>
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		<title>13 Reasons to Blog</title>
		<description><![CDATA[Back in January, I posed the question to the blogosphere - &#8216;Why do you blog?&#8217; as I wanted a client to start blogging. Everytime I talked with her, I discovered new levels to her fountain of knowledge. I thought she should share that knowledge with others.
Whenever I brought up the blogging topic, she always asked [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/05/13-reasons-to-blog/</link>
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		<title>I&#8217;ve got a goal: 100 articles in 100 days</title>
		<description><![CDATA[I signed up for the &#8216;100 articles in 100 days&#8217; (#HAHD) last year but through one thing and another, I didn&#8217;t complete it. This year, I&#8217;ve decided that I&#8217;m going to complete it.
I want to get:


Downloadable #HAHD Certificate of Achievement (frame not included)
Original Limited-edition EzineArticles #HAHD Trophy Mug
Limited-Edition EzineArticles #HAHD Mouse Pad
Limited-Edition EzineArticles #HAHD Canvas [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/05/ive-got-a-goal-100-articles-in-100-days/</link>
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		<title>What is your biggest marketing challenge at the moment?</title>
		<description><![CDATA[I&#8217;ve been very quiet for a while and you know what? I think It&#8217;s time to get back to solving marketing issues for small businesses.
But instead of me assuming what your issues are, I thought why not ask you what your issues are.
You only need to turn on the radio or open up the newspaper [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/05/what-is-your-biggest-marketing-challenge-at-the-moment/</link>
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		<title>I&#8217;m a &#8216;Woman of Worth&#8217; - Yippee!</title>
		<description><![CDATA[During Louth Enterprise Week, the Drogheda Chamber held the &#8216;Women of Worth&#8217; Awards celebrating the achievements of business women in the Drogheda &#38; District Area.
You can imagine my surprise when I got a phone call from Marian Caddell, Office Administrator Extraordinaire at the Chamber to congratulate me for making it to the short-list. I didn&#8217;t [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/04/im-a-woman-of-worth-yippee/</link>
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		<title>I love Shoes, therefore I am in love with Shoeisms</title>
		<description><![CDATA[Last Wednesday, I had the opportunity to hear Veronica Canning speak at a networking event and you know what, everytime I hear her, I learn something different.
She is engaging, entertaining and enthralling. I could listen to her all day, every day. On this speaking occasion, she shared with us her Personal Brand Success Programme which [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/04/i-love-shoes-therefore-i-am-in-love-with-shoeisms/</link>
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		<title>Forget The Apprentice. Apply for the Bord Bia Fellowship.</title>
		<description><![CDATA[If I didn&#8217;t have my Masters of Business Studies (MBS) in International Marketing from the UCD Michael Smurfit Graduate Business School, I would be filling in my application form for the Bord Bia Marketing Fellowship instead of writing this blog.
I heard about it on the radio and just had to check it out. What a [...]]]></description>
		<link>http://www.achievemarketing.ie/blog/2010/04/forget-the-apprentice-apply-for-the-bord-bia-fellowship/</link>
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