Achieve Week in Review - 10-15 August

• A quick review of Achieve Marketing Learnings from last week. Things I learned last week include:

• There is an event listing for conferences and networking events for the rest of the summer over at Marketing Mentor on Facebook.

• A much needed SWOT analysis of Social media is well underway, if not finalised already over at Channelship.

• Apple charge €7.99 to upgrade the software on the iTouch.

• @Facundo introduced me to a new word: Intaxication: Euphoria at getting a tax refund, which lasts until you realise it was your money to start with.

• Yahoo apparently spent US$80k to get OMG.com.

• It’s important to check for quality not quantity with twitter followers - I deleted 12 spammy followers last week.

University of Kent found that as a woman, I need thin eyebrows, wider eyes and fuller lips to be a future inspirational leader.

Things I learned last week

I got to thinking about setting goals for this upcoming week as per advice from a variety of coaches. I decided that in order for me to set goals for the upcoming week, surely, I should look at what I learned from the previous week.

These are my findings:

1. Four day work weeks are extremely busy ones - I need to set a more realistic to-do list on four day work weeks.

2. Twitter outage can reduce a grown woman to pulling her hair out.

3. I can become a social media expert in four days.

4. Coca-Cola and Pepsi have two very, very distinct corporate identities. Check out this fascinating article on their logo development and comments afterward.

5. 121 Network is a great place to meet great people, like Fred and Facundo from Channelship, Aisling from Strata3, Paula from Simply Digital, Anne-marie from What she wears, Una from Codega. The Westin was just buzzing.

6. There are over five ways to shorten a url - each with their own pros and cons.

7. There are three ways to schedule a tweet - but haven’t decided if it’s a good idea or not.

8. You can’t find everything on the Internet - Fell in love with a pair of blue/teal Manolos and can’t find a pic of them on the Internet, despite help from @styletonic.