13 Reasons to Blog

Marketing advice, copy-writing 3 Comments

Back in January, I posed the question to the blogosphere - ‘Why do you blog?’ as I wanted a client to start blogging. Everytime I talked with her, I discovered new levels to her fountain of knowledge. I thought she should share that knowledge with others.

Whenever I brought up the blogging topic, she always asked me the same question:

“But Denise, why should I blog? Why do you blog?

I blog because I have ideas to share, to build credibility and to engage with the community around me. The very same reason that she should blog. :-)

So to get extra help to persuade her, I asked my fellow bloggers and got some great comments. You can catch the entire comments HERE so I’m paraphrasing.

Reasons to Blog
These are the main reasons that I saw when reading the comments of fellow bloggers. They are in no particular order of importance:

  1. Own my own little piece of the internet
  2. It’s a good way to force me to pursue my interest in writing
  3. Gain a superior understanding of the topics/subject when it’s written down
  4. For the joy of writing, learning and sharing
  5. Others may benefit from my articles
  6. Aid SEO
  7. Help establish me/my company as industry experts on a topic
  8. Share observations or thoughts on the way people/companies do things
  9. Recount a story from from recent travels
  10. Advise companies/people on things they could do differently that I’ve seen elsewhere
  11. Act as a FAQ site/repository of information
  12. Provide my thoughts on a range of business/technical topics which can be accessed  reasonably accessible way.
  13. Another way to help others

So in summary, people blog to:
- Help others
- Get higher rankings on search engines
- Gain clarity in their own mind on a particular topic
- Make use of the instantness of the medium

A caveat - or indeed follow up question.
Most of the people that I spoke with said that they don’t blog regularly enough.

So, how much is regular enough?

First Blogpost of 2010 - Why do you blog?

copy-writing 6 Comments

It’s the 12th January 2010 and I can’t believe that I’m only getting around to writing my first blogpost for Achieve Marketing.

I’ve been writing posts for clients but not myself and have been fielding questions about the importance of having a blog.

I’m only dying to get into blogging again for 2010. I’ve had a number of customer relationship issues that I need to share, some writing tips to let you know about and generally engage with people now that Christmas is over.

Over the past couple of days, I’ve been thinking about the importance of blogging. So for my first post, I’m posing a question to all the bloggers:

Why do you blog?

I blog because I have ideas to share, to build credibility and to engage with the community around me.

Can you take a few minutes to share why you blog? I’ll combine all comments and share later in the month.