Creating a champagne supernova or toxic reaction with your sales letters?

As Oasis and Britney took to the stage last Saturday, I got to thinking about Slane 1995 when Oasis first played in Slane.

Back then, Oasis was the support act for REM. It was a great day at Slane - the sun shone while Oasis and REM rocked the Boyneside. Fast forward, 13 years later and Oasis are now the headline act.

Britney brought her Circus to the O2 but everyone went to see her - she’s the headline not the Circus.

So I got to thinking about headlines and how they make a huge impact on sales letters. In fact, it is often said that the headline is the most important part of a sales letter. So I’m posing a question to you, dear reader:

Are your sales letters bringing in the champagne or are they just toxic?

If you’re breaking out the bubbly, pour me a glass and I’ll be over. I want your success story.

If you’re not, then you might want to spend some thinking thinking about your sales letters and breaking them down into a number of areas:

1. Headline

2. Sub-heading

3. First paragraph

4. Concluding statement

Take a look at each of these four areas and change one at a time.

I’ll be looking at each of the four over the coming weeks, starting with headlines. So if you want to create a wonderwall of successful conversions, then start making changes. Don’t keep doing what you’ve always done. There will be no more ‘oops I did it again!’ moments if you follow my advice over the next couple of weeks.