Introduction
Does your sales letter end with a whimper or go out like a bang?
Another big thanks to all the new readers this month. I hope you find this ezine interesting and useful. For back issues, go to the Achieve Marketing Success page on the website and feel free to forward to friends that you think might be interested in receiving this going forward.
Every month I say it when it's time to write the ezine. Another month has flown by. My grandmother used to always say that time flew by. I used to look at her and shake my head and say 'Nana, it's still 200 days to Christmas or 59 days to my birthday.' Time most certainly did not fly by when you're counting the days down to presents!
But as we move into the latter half of the year, I can't help but feel a sense of excitement. I have finally finished my "ACHIEVE Model - 7 keys to winning more sales in your written communication." Find out more about it later on in the ezine.
I'm also terribly excited about the feedback that I got regarding last month's ezine. To refresh your memory, it was all about sizzling headings. I'm looking forward to seeing your examples in action - thanks to those who sent them on - everyone else, feel free to forward on all examples of headings and I'll take a look.
This month, I thought we'd look at the opposite of headings - the ending to your letter. Does your letter whimper or create a lasting bang? Does your letter end with a purpose, an action or simply say 'see ya!'.
If you're not getting the results you want from your sales letter but are convinced that your heading grabs your readers attention, then you should look at how you end your letters.
Just as night follows day, day follows night - so make sure your ending is as good as your beginning.
As before, send on examples of your sales letter endings as well as headings and I'll take a look at them for you.
To your continued success,
Denise
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