Create a Lead Magnet | Episode 4
In this episode of The Marketing Minute, we're diving into one of the most powerful (and overlooked) strategies to attract your dream clients and grow your email list - offering a lead magnet.
If you’ve ever wondered:
- “How do I get people to actually sign up to my email list?”
- “What’s a lead magnet and do I really need one?”
- “What type of freebie will actually work for my business?”
Then this episode is for you.
I break it all down into simple steps that you can take action on today, because you don’t need a 12-part funnel to start growing your list, just the right offer at the right time. Lets simplify things, shall we?
What We Cover in This Episode
✔️ What a lead magnet is and why it still works in 2025,
✔️ How to create a lead magnet that your audience actually wants
✔️ A simple way to create it – no procrastination, no messing around, just action
✔️ Smart ways to promote it—without feeling salesy
✔️ A simple challenge to help you get started this week
Before we go any further, because there is the age old question, does email marketing and Lead Magnets Still Matter in 2025?
Email marketing isn’t dead. In fact, it’s performing better than ever:
- $36 ROI for every $1 spent on email marketing
- Lead magnets convert website visitors into subscribers
- They build trust and set you apart as the expert
🎧 Listen to the Full Episode
Episode 4 – Offer a Lead Magnet is available wherever you get your podcasts - Apple | Spotify | achievemarketing.ie/podcast
Related Resources
Here are some examples of my magnets that have proved successful over the years:
- Design your YOU Factor using these 4 Steps
- 30 Day Social Media Plan -
- How to Market your Small Business
And when writing the lead magnet, consider checking the resources out:
- Episode 3: Use Power Words to Supercharge Your Copy
- Power Words to Master your Marketing Communication
Get yourself a Copy of Marketing Made Easier with ChatGPT
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Together, let’s keep those small wins turning into big impact.
