If you’ve recently Googled something and noticed a summary popping up before you even clicked a link, you’ve already met Google’s latest game-changer: AI Overviews.

And if you’re a business owner ...

If you’re not leveraging testimonials in your marketing, you’re leaving trust and credibility on the table. Testimonials aren’t just nice-to-haves—they’re powerful tools that can turn happy customers ...

AI: Peeking Into the Marketing Crystal Ball

In the last of our three part series on AI for Small Businesses, I wanted to take a look at future trends. Look, nobody can see into the future, but as sma...

AI: Your Secret Weapon in the Marketing Arsenal

As I said in the first article in this series – An Introduction to AI in Marketing for Small Businesses – AI is becoming a key player in the marketing ...

AI: Not Just for the Big Players Anymore

Ever felt like the world of Artificial Intelligence (AI) is a private club for tech giants and big-budget marketers? Think again!

I can’t help it – when AI f...

As the year draws to a close and the festive season kicks in, some businesses, particularly those in the B2B realm, might consider winding down their marketing efforts in December. However, what if De...

Whichever way you feel, stop and take a minute to read this post because today, I wanted to share  2 important questions every business should be asking themselves. These will make YOU and your busine...

The world of AI is changing like the speed of light. However, as marketers, we understand the importance of leveraging technology to optimize business operations and increase productivity.

With the ri...

In my weekly 321 newsletter (3 Client Attraction Strategies, 2 Copywriting Tips and 1 inspiring Idea), I focused on Instagram, in particular the fundamentals. 

There have so many new announcements re...

Attracting the right clients sounds so easy, doesn’t it? I mean you just put a message out there and the right people will come knocking on your door.

Well, if you’ve been in business a while now, wh...

Be Authentic in your Marketing.

Did you know that most people are attracted to similarities? It’s all about the things we have in common.

Think about how many times you’ve been drawn to businesses t...

3 Client Attraction Strategies

1. Serve, not Sell

No matter what you’re selling – products or services, consider changing the way you approach your next call with a prospect?

Even if you’ve had man...