You know when you’re face to face with a prospect, a client or patient and you ask them questions about their needs, then you can guide the conversation. It’s great isn’t it? Because you get a sense of where they are, what they need and how you can help.

I don’t know about...

How often have you asked yourself; What is SEO? Is it worth investing time into my website's SEO? Where do I start with SEO? Don’t worry we have all asked ourselves these questions. In this article I will help you to understand SEO and share the essential steps to take that in time will...

Is your Social Media Marketing Working For You? 

Today, I’m going to take a look at some of the top metrics that will help you understand whether your social media strategy is working or not and how you can improve your social media marketing results.

The pandemic has...

Trying to segue from running my first 10k race to marketing funnels and goals may seem a stretch but it actually makes perfect sense. There's 3 key components required to achieve a goal:

1. Believe it's achievable

2. Get feedback on performance

3. Follow a plan

Belief

Let's take a look at...

Do you know what kills a good marketing campaign?

Inaction.

If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking for help or opening up your inbox to compose an email - please start.

Starting is the hardest part - I...

I took this pic of two roads diverging in a yellow wood – well I guess this is very much a green wood, in typical Irish fashion..after July rain.

But when I was out walking with the kids today, it reminded me of that poem The Road Less Travelled by Robert Frost. It’s an...

How to Keep a Client for Life

My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted.

Client retention is as important as client attraction. You’ve possibly heard me say this a few times by now! It's a hell of a lot less cost to...