Trying to segue from running my first 10k race to marketing funnels and goals may seem a stretch but it actually makes perfect sense. There's 3 key components required to achieve a goal:

1. Believe it's achievable

2. Get feedback on performance

3. Follow a plan

Belief

Let's take a look at...

Do you know what kills a good marketing campaign?

Inaction.

If you’ve been putting off doing something or unsure where to start, just start – whether that is calling me and asking for help or opening up your inbox to compose an email - please start.

Starting is the hardest part - I...

I took this pic of two roads diverging in a yellow wood – well I guess this is very much a green wood, in typical Irish fashion..after July rain.

But when I was out walking with the kids today, it reminded me of that poem The Road Less Travelled by Robert Frost. It’s an...