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How To Keep A Client for Life

client retention Mar 15, 2021

How to Keep a Client for Life

My Nana and Grandad were 60 years married and they reminded me about the importance of not taking clients for granted.

Client retention is as important as client attraction. You’ve possibly heard me say this a few times by now! It's a hell of a lot less cost to retain a client compared to acquiring a new one.

I gave this talk a couple of Summers ago and in this video you'll hear me talk a bit more about client retention. Some of it you'll know already but it’s always good to hear it again so that you can ACT on it in the months ahead as competition intensifies. 

Watch to the very end (it’s only 5 minutes) where I share four key words that I’d like you to include in your business strategy from TODAY.

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