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Money Metrics that Matter | Episode 6

Today’s episode of The Marketing Minute with Denise Fay is all about Money Metrics that Matter. This podcast series is for solopreneurs and small business owners, where I give you a quick tip for small wins with big impact.

We talk about one topic per podcast making it easy for you to take action. This week’s episode is the second part of the Metric series, which started with Use Marketing Metrics.

This week we’re talking about turning numbers into growth and ultimately profit. While metrics and measurement can often be seen as the less glamorous side of marketing, it is no less important than the glamorous side with all the promotional and communication techniques.

This week, after a brief recap of three core metrics to measure, we talk about the money metrics that matter. They are often avoided but they matter so much for confident decision making.

The three Money Metrics Covered are

1️⃣ Lead Conversion Metrics

2️⃣ Customer Lifetime Value (CLV)

3️⃣ Marketing Qualified Leads (MQL)

and I share a bonus one which is worth listening to this episode alone!

I explain how all four metrics work together which prevents guessing and leads to proper tweaking, testing and measuring.

As always, I finish with a challenge so that you can take direct action as a result of this podcast.

Free Resource Mentioned

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today. Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

🎧 Listen to This Episode

Money Metrics that Matter | Episode 6 is available now on:

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts. 

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Tag me on social @denisefay or @denisefay_achievemarketing or #MarketingMinutewithDenise Email me at [email protected] with your thoughts or ah has! I love hearing from listeners.

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Together, let’s keep those small wins turning into big impact.

Ways to work together

I have a number of 1:1 coaching and mentoring packages to suit everyone’s budget and timeline. From jogger to sprinter, our packages will suit you. Book a Fast Track call today. 

Lets Keep in Touch

Take care,
Denise

P.S. If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.