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The Achievers Club Podcast with Denise Fay - Marketing Assets

The Importance of Marketing Assets | The Achievers Club Podcast 🎤

content marketing podcast Mar 24, 2022

Lets Talk Marketing Assets. 🎤

So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases.

The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms.

For this podcast, we talk about your content marketing assets and how it’s so important to audit what you have.

The purpose of doing a marketing asset audit is to see what you have already, prioritise it, repurpose it or dump it and really see what you need rather than what you want.

In this week's The Achievers Club podcast, we talk about

  • the 29 marketing assets (and more) that you have lying around,

  • explain why it’s important you audit what you have,

  • Assess the usability of what you have,

  • Clarify what marketing assets do you really need v want to create.

Listen here: 

The marketing assets audit does just that - helps you audit your marketing assets.

To support you in this task, I've created an easy to use template that will help you audit your assets.

Get your free copy here -

*** When you're ready to achieve more, here are two ways to join the community:

1. The free community group over at The Achievers Club Community -

2. Join the Membership community at The Achievers Club. This is where you’ll get weekly support and monthly training from me personally -

Come join the conversation with me on Instagram - it's my favourite platform at the moment -

Visit the Achieve Marketing website for more information -

The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.

To your continued success,



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